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Child’s Play – Starting Conversations on AI and Museum Marketing

While front-of-house teams at children’s museums focus on offering the public non-digital, hands-on experiences, teams in the back offices are experiencing the opposite. AI has entered the marketing mix in innumerable ways – writing aids, content planning, audio captions. However,…

The Power of Play

The Power of Play

Did you know that play is recognized by the United Nations as a Fundamental Human Right to be nurtured and protected everywhere in the world? Here at SCM we are passionate about play! We promote play in everything we do,…

SCM Family Pride

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